I design and ship, from concept to production.
Product & UX designer based in Glasgow. Research to production code.
ABOUT
Fine art photography background, full-stack development skills, and a thing for systems thinking. At DFYNE I built the UX practice from zero, hired the team, and shipped features that moved real numbers. Before that, trading platforms at JP Morgan and margin analytics at OpenGamma.
More about me7+
Years experience
50+
Projects shipped
10
People hired
WHERE I'VE WORKED
Recent work
Mega Menu
Rebuilt nav around how customers actually arrive — collection, colour, garment.
Search
Search that answers while you type — no page load to find out if it exists.
Quick Add
AOV +13% · items/order +20%. Moved set-building onto the collection page.
Athlete Styles
Shop real athlete fits — a natural path into cross-collection discovery.
The UK's first Card Marketplace
Personal tools
PRINCIPLES
Inspired by Dieter Rams
“Good design is as little design as possible. Less, but better.”
— DIETER RAMS